“Outcomes” is the term du jour in connected TV ad land. Streaming platforms won’t stop pumping out new shoppable ad formats and inking new partnerships with outcomes-based measurement providers like ...

Calling “outcomes-based advertising” an emerging industry trend would be a bit of an understatement. Talking about outcomes is practically a mandate, especially in the CTV space, where ad buyers and ...

In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...

In today's competitive business landscape, differentiation is key to success. The educational consultancy I cofounded has pioneered outcome-based contracting (OBC) for the education industry, ...

Outcomes-based financing offers a pathway to translate ecosystem services into outcomes that investors can underwrite, creating the kind of financial structure that could help close the Nature-based ...