Crack open the door to self-described “kawaii tech creator” Celeste Fleurs’ room, and you’ll suddenly feel as if you’ve been living your life as a strawberry in some Fruity Pebbles cereal. Like ...

WINTER, 20, from California, has a dramatic style that she describes as a 'Pastel Kawaii Goth'. Her incredible look is a mixture of light pastel colours blended together with a classic Gothic feel.

Kara Jillian Brown is the beauty editor of InStyle. She began her career at Well+Good, where she spent five years evolving from editorial intern to news writer to beauty writer. She earned a ...

Knife Cutting Cute Yellow Mixed Sands” captures the oddly satisfying moment when a blade glides through layers of soft, ...

Japan’s kawaii culture is more than cute—it’s a global movement reshaping fashion, branding, and emotional connection.

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Hui-Ying Kerr received funding from the UK Arts and Humanities Research Council (AHRC) from 2010 - 2013 as part of her PhD research on Japan in the 1980s. This is a true story. One Saturday night, I ...

The viral Google Nano Banana trend has taken over the internet, much like the craze of transforming photos into Studio Ghibli-style art on ChatGPT. Powered by Google’s Gemini 2.5 Flash, users can now ...

Sreeleela dons an outfit with a soft pastel hue, complemented by cascading brown hair styled in loose waves and adorned with statement earrings. "Claires flares and silent stares," she writes. Known ...