Perfect Corp. partners with hair color brand, Punky Colour, to use innovative machine-learning technology to help you test a rainbow of new hair color shades instantly before you buy. NEW ...

After months of hunkering down, spring finally pulls beauty routines out of maintenance mode. Anything a little showy feels ...

After a year of Barbiecore pink mania, another pretty pastel is about to have its moment in the sun, and it’s all thanks to Pantone’s color of the year: peach fuzz. This fruity hue can work its way ...

Hair color brand Punky Colour has launched a virtual hair try-on experience for consumers to test semi-permanent at-home color in seconds by using a smartphone. The virtual try-on capabilities are ...