Pay per click search engine advertising is growing in popularity, but advertisers aren't doing it right. They can't manage their bids, so they end up paying too much for them. 360i.com, an interactive ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

I wrote last week about the secrets of getting the best ROI when you sign up for pay-per-click advertising. Dave Carlson, CEO of GoToast.com, which manages pay-per-click bidding for clients, revealed ...

Many moons ago, I decided that I would try a newfangled (at the time) thing called “pay-per-click” advertising. It sounded great, especially given that I had just been burned by mass media advertising ...

Pay-per-click is a tempting proposition for companies that want to get the best bang for their advertising buck because they assume they are paying for results. The problem with this advertising model ...

If you’re thinking about a pay-per-click or search advertising campaign, selecting the right keywords is the most important part. Start by thinking about the words and phrases potential customers ...

TEL AVIV, Israel & NEW YORK--(BUSINESS WIRE)--Similarweb is introducing a bundle of two search marketing tools, one focused on organic search engine optimization ranking and the other on fending off ...

Google has agreed to pay $100 million to settle claims that it overcharged some pay-per-click advertisers by allegedly failing to honor their requests to limit ads geographically, and allegedly ...

When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...

Pay-per-click advertising can help practices gain clients in new demographic and geographic areas. This can help a practice grow its referral network, possibly mitigating the effects of a recession.