When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Burberry / YouTube Perfume ads are not like other ads. It is uniquely difficult to ...

It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...

Photo Credit: Kevin Mazur/Getty Images for The Recording Academy Beyonce‘s fans — or Beyhive— may not be happy with her new perfume advertisement as they reacted negatively and dropped critical ...

Ever noticed a woman so smitten by how a man smells, that she leaves all her dignity behind, only to find herself in his bed, the morning after? That’s the stereotyped plot in almost every perfume ad ...

<br>There is an inherent paradox built into fragrance advertising, which is the notion of persuading the consumer to buy a product whose essential function can’t be conveyed, seen or felt through a ...

There’s a very specific formula to creating a successful perfume ad, but it often leaves the category open to ridicule. Enter creative agency Taylor Herring, for client Samsung Electronics. It ...

Beyoncé turned up the heat on Instagram with the recent campaign shoot for her newest fragrance, Cé Lumière. The campaign broke the internet and received a storm of reactions online. The comments came ...

A perfume ad for Yves Saint Laurent’s Black opium fragrance has escaped a ban by the Advertising Standards Authority (ASA) despite 12 viewers complaining it “glamourised and trivialised” drug use and ...

Perfume sales are a classic window into how people feel. When folks are in a good mood, they’ll splurge on scents for themselves and for their friends.

*Macy’s reportedly balked at the first edit of Sean “Diddy” Combs’ new ad for his fragrance, 3AM. According to Page Six, execs thought several explicit scenes with his girlfriend Cassie were too ...

Perfume ads are not like other ads. It is uniquely difficult to advertise an olfactory product via a visual medium, and this leads to some unusual outcomes. A game that my loved ones and I like to ...