We all like having things tailored to our specific needs and interests. But Eli Pariser thinks we should beware of the substantial risks inherent in the increasing personalization of the Internet.

Social media already adds a personal layer to our online experience, but next-generation Web services are tapping the power of the cloud and massive data sets to bring us a new level of ...

I talk to people a lot about interest and social graphs these days – it’s a topic that feels like it’s moving in from the fringes of social media towards the centre, as we begin to understand what the ...

Learner engagement technology provider Modern Campus has launched Instinct, a new personalization engine within its Omni CMS web content management system that enables colleges and universities to ...

Personalized advertising is an Internet-based advertising system in which advertisers track user traits and online behaviors to generate more targeted, personalized advertising messages. The intent is ...

Yahoo announced that they are taking My Yahoo Search (or personal search) to the 360th degree today with the launch of Yahoo ‘My Web’ – a beefed up personalized web offering which offers RSS ...

Yahoo announced that they are taking My Yahoo Search (or personal search) to the 360th degree today with the launch of Yahoo ‘My Web’ – a beefed up personalized web offering which offers RSS ...