Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf. A lack of coordination in marketing and visibility, such as launching marketing before the ...

Fit products on shelves appropriate to their size and shape. Each item should mostly fill the available space, but the fit shouldn't be so tight that it prevents customers from removing and replacing ...

When shoppers at five stores in the United Kingdom and North America browse through Estée Lauder‘s Lab Series Skincare for Men products, the kiosk on which those items are displayed interacts with ...