Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

Product differentiation is a marketing strategy that businesses use to distinguish a product from similar offerings on the market. The difference could be something concrete, like speed, power, ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Product differentiation highlights unique ...

Product differentiation is the process of designing, developing and producing products that are distinct from similar offerings from competitors. Having one or more unique attributes or benefits is ...