Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

Quarterly earnings results are a good time to check in on a company’s progress, especially compared to its peers in the same ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

For many years, consumers avoided watching advertisements by paying for ad-free subscription-video-on-demand services. However, this trend has shifted. Research from the Video Advertising Bureau ...

Netflix‘s 18-month-old advertising tier has nearly doubled in size since the start of 2024, reaching 40 million monthly active users around the world. The streaming giant revealed the number at its ...

Amazon Ads leverages Amazon’s strengths. Amazon's ad business is already a $50+ billion powerhouse. There are multiple levers to grow this business. What makes this business so powerful is its ...