There was a time when I wouldn’t post or show others a picture of myself without adding a filter of some sort. Sometimes those social media filters were cute and funny, like me as a digitally rendered ...

As e-commerce evolves, augmented reality is playing a bigger part in the consumer world. So, what is it, and why is it relevant to e-commerce's evolution? As a social media strategist, my direct ...

Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...

Snapchat is launching “Sponsored AR Filters,” a new ad option that allows brands to target the social media app's 414 million daily active users via augmented reality filters. Brands now have the ...

Wanting to be liked, admired, and respected by your community is deeply ingrained in you. Human beings are hardwired to seek out and develop positive relationships with others. That being said, this ...

The company known as Snap has recently shared its augmented reality experience, a.k.a. the AR Lens, to Google Chrome for web browser users to enjoy on their online video calls. This is accessible on ...

Snapchat has come under scrutiny after a filter released on the app resembled face tattoos that are sacred to the Māori people, who are the indigenous people of New Zealand. Snapchat and augmented ...

If you've tried to post to your Instagram story or feed and noticed it no longer has all the usual filters, it’s not a glitch: Your Instagram filters really did disappear overnight. Filters are ...

Perhaps to the initial dismay of some collaborators, Grace Choi isn’t an idea repeater. “I never like to do the same thing twice,” said the augmented reality filter creator, who knows the key to ...