Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...

With the augmented reality (AR) advertising market expected to reach $14.5 billion in 2027 (up from $3.4 billion in 2022), the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

In 2023, the global advertising sector surged to a remarkable $647.3 billion, as reported by Impactful Insights. Forecasts from the same source project even more growth, estimating the market size to ...

The quest for the perfect monetisation balance is a complex challenge in the world of mobile games. It's a crucial factor that can make or break a title's success. As a result every developer actively ...

TeqBlaze, known for its cutting-edge programmatic advertising solutions, introduces rewarded video ads support within the Prebid SDK for both iOS and Android. This development represents a significant ...

Google is going full-court press on universal app campaigns (UAC) through a partnership with Unity Technologies, a company that makes development tools for game creators. Starting Thursday, Unity’s ...

TOP OF THE CHARTS: Report finds that sentiment towards in-game mobile ads generally deteriorated last year, while rewarded video and playable ads were gamers’ preferred ad types.