The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen ...

Challenges in B2B SaaS marketing include market saturation, increasing competition, and changing customer expectations. Now, buyers expect personalization, smooth onboarding, and demonstrable value.

Much of the current debate frames AI agents and SaaS as opponents in a zero-sum game, which I think misses the point.

It’s no secret that software is a major driver of modern business. Technological infrastructures are what services are built on these days, and it’s essentially a foregone conclusion to say that you ...

Many SaaS product owners are often confused with strategizing for a SaaS product's growth and success. With so much information on the World Wide Web and with many generative AIs recommending ...

That distinction matters because, while AI has been framed – lazily – as a threat to creativity, Allen sees the opposite ...

What problem does your software solve? Who has the problem, and where do they look for solutions? You need to know your audience to put your SaaS brand in front of them in the right place and at the ...

Opinions expressed by Entrepreneur contributors are their own. Franchise revenue and growth are alive and well, defying dire predictions that the pandemic would kill business growth. According to ...

SaaS is not just about convenience; it’s a smart move that helps businesses save on IT costs and focus more on their main operations instead of dealing with complex software issues. In the business ...

DALLAS--(BUSINESS WIRE)--Thryv Holdings (NASDAQ: THRY), (“Thryv'' or the “Company”), the provider of the leading small business SaaS platform, today announced accelerated adoption of its SaaS platform ...

Micro-SaaS companies are emerging as a unique niche within the Software as a Service (SaaS) landscape. With highly specialized solutions targeting specific market needs, Micro-SaaS businesses often ...