Wondering how many people in the United States have a smartphone? If you poll 20 people on the street, your survey won’t be representative of the entire American population. But if you just want to ...

Survey questions raising concerns in middle schools: *The last time you engaged in sexual activity, did you use one of the following to protect yourself from sexually transmitted diseases (STDs)?

I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

As third-party cookies come to an end, brands are focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. Although ...

J. N. K. Rao, Arijit Chaudhuri, J. L. Eltinge, Robert E. Fay, J. K. Ghosh, Malay Ghosh, P. Lahiri and Danny Pfeffermann Beginning with the pioneering contributions of ...

Business owners, leaders, sales professionals and marketing teams — survey your customers! Over the last three years, I've met hundreds of business owners, and often I find they're so busy with day-to ...

By Courtney Kennedy, Andrew Mercer, Scott Keeter, Nick Hatley, Kyley McGeeney and Alejandra Gimenez As the costs and nonresponse rates of traditional, probability-based surveys seem to grow each year, ...

You’ve been there: You’re scrolling through an article online and, without warning or ransom note, the page becomes captive to an advertisement for 30 agonizing seconds. It’s frustrating and slow, ...