Serving a wide variety of clients with different wealth levels and financial needs can be unwieldy and inefficient. According to a recent report from Cerulli Associates, one of the ways advisors can ...

What is commonly called "the marketing concept" refers to the idea that a company should assess its customers' needs and develop solutions to those needs. In other words, marketing messages must ...

For years the marketing industry has been busy segmenting. For a couple of decades it has been common best practice to segment customers into types of people to target everyone else who falls into the ...

Ann Behan has 10 years-plus of experience researching, writing, and editing articles, white papers, and executing searches at the board level across various industries. Her expertise includes ...

Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...

Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...

The proper management of supplier relationships is key to maintaining efficiency and driving success for your manufacturing business. It requires vigilance, collaboration, and time — that last item a ...