Geneva Watch Days 2025 has only just kicked off and Swiss icon TAG Heuer has already laid down the gauntlet. The La Chaux-de-Fonds maison used the luxury watch fair to unveil not one, but three ...

It’s time for retro-plastic watch mania again—or, at least, it is if you’re based in one of just seven cities worldwide, or are prepared to move very fast online. Dropping next week is the reborn TAG ...

It’s difficult to overstate the impact that Heuer—now TAG Heuer—has had on sport watch design, and on the chronograph in particular. Jack Heuer, great-grandson of company founder Edouard Heuer, ...

These timepieces shake off their clichéd 1980s associations. It might seem hard to bring the two-tone watch back into fashion when its most famous model is Patrick Bateman, the titular “American ...