The cycling computer market is an increasingly crowded space. One brand you may not have considered is Sigma, but the newly launched Sigma ROX 12.1 EVO is looking to change that, and matches the ...

Consumers currently have their choice of several brake lights for bicycles, which use an accelerometer to detect when the cyclist is stopping. However, what if you want something that's a little ...

I have been speeding around on a new bike this weekend, a cheap-o fixed gear I picked up in order to study for the Gadget Lab build-a-fixie project. I’m hooked — it’s so much fun riding the thing.

Bicycle retailer Sigma Sports has officially opened its first flagship e-bike store, located in South West London. The omnichannel chain, which already has two stores and a strong online presence, has ...

“Without any exceptions, all our suppliers were very enthusiastic,” said Ed Hole, Sigma Sports’ head of retail, sitting in an office in the retailer’s new electric bike store in South West London.

Forbes contributors publish independent expert analyses and insights. Carlton Reid is a U.K.-based journalist covering sustainability. This article is more than 5 years old. Toralf Büchner (r), owner ...