This beauty category is an unsung hero for busy women who simply want ease and a polished finish.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One of my first introductions to makeup was watching my cousin paint her face with products from various ...

Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come across K-Beauty products. Known for their sensorial textures, fun ...

In the Next Big Thing section of a Sephora in San Francisco, customers compare bottles of toner, eyes catching on the sleek ...

Ever since South Korea introduced the UK to BB creams back in 2011, we've been looking to the far East for the latest makeup and skincare innovations, and so far, we’ve not been disappointed. SoKo has ...

The reality competition show has become a cultural talking point in Korea, climbing to number one with a 665% viewership ...

The cosmetics world tends to meet brown eyeshadow with a "meh," but it’s more versatile than one would think. As the Naked palettes testify, brown is so much more than...brown. Living in Korea, I ...

Sometimes, it's not enough to get beauty trend recommendations from people in the country you currently live in. While Korean makeup and 10-step skin care routines (often collectively referred to as ...