Omneky, the Gen AI command center for smarter digital ads, today announced the launch of Smart Ads, a revolutionary new feature designed to transform how brands create and optimize advertising ...

Smart speaker advertising generates powerful responses in the human brain that can help build deeper connections between brands and consumers, according to research from Neuro-Insight, commissioned by ...

Marketing firms are pinpointing ads by focusing on buying histories, Web-page visits and TV choices. David Freedman, who writes about the technology in Inc. magazine, says he doesn't feel our privacy ...

This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers plan ...

Google posted in the Google Ads Community Forums about upcoming changes coming to Display Campaigns. Google said these changes are for simplifying campaign creation and management. Also Optimized ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Alex Bitter Every time Alex publishes a story, you’ll get an alert straight to your inbox!

Google has announced enhancements to their Smart Bidding algorithm, focused on more reporting insights and predictive features. The announcement comes on the heels of a blog post the day before ...