The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...

Many can still recite his tagline from memory – and this weekend in Pittston, Smokey Bear will appear in person. “Only you can prevent forest fires,” Smokey Bear, who officially turns 80 on Aug. 9, is ...

Smokey Bear turns 80 years old today, Friday, Aug. 9. In honor of his eight decades of telling Americans about the importance of fire safety, read on for eight fun facts about one of America's most ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work, they threw in the lyric ...