Say hello to Peyo Company. Tonight at the Annecy Animation Festival, IMPS — “The Smurfs‘” global license holder — revealed it will operate under a new name going forward and begin to revive other ...
The Smurfs global license holder IMPS has announced it is rebranding as Peyo Company after the pen name of Belgian comic book artist Peyo, who created the iconic little blue creatures in the late ...
ANNECY: IMPS, the global licence holder of The Smurfs, has rebranded as Peyo Company and is planning new content based on other original properties from Smurfs creator Peyo (Pierre Culliford). Peyo ...
At Annecy, IMPS unveiled a rebranding to Peyo Company and outlined a new strategy for expanding The Smurfs franchise and reviving other original creations from creator and storyteller Peyo. Alongside ...
NEW YORK, June 12, 2025 /PRNewswire/ -- The Smurfs are joining the growing list of iconic franchises launching games on Roblox. Smurfs Grow A Village, found only on Roblox, is an immersive and ...
SKIDOS and The Peyo Company team up to launch inclusive Smurfs-themed learning games, combining playful characters with neurodiversity-friendly design to make education more accessible and fun for ...
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