They look into global ad spend figures from WARC, Meta implementing safeguards around AI character chatbots for children, and ...
Running a modern social media agency in 2025 is as much a technical operation as it is a creative one. Managing dozens, ...
— -- Gannett, parent of USA TODAY, said Tuesday that it has acquired Blinq Media, a company that creates social-media advertising campaigns for ad agencies and corporate clients. Terms were not ...
Open web publishers have suffered decreased advertising revenue for many years due to automated brand safety tools rendering much of their content unmonetizable. These tools are particularly prone to ...
Tech executives have long talked about how AI is going to revolutionize the advertising industry. In particular, Meta CEO Mark Zuckerberg has been quite vocal about how exactly he wants his company to ...
Every social media platform offers brands a wealth of data, but knowing which metrics matter most means the difference between guesswork and strategy. Looking beyond surface-level views and likes by ...
Social media advertising is bigger than ever, with global ad spend projected to hit $239 billion in 2025 and $273 billion by 2026. But for marketers, bigger doesn’t necessarily mean better. A new ...
As AI automates many aspects of advertising, agencies are reconfiguring to become more consultative to brands — and focusing ...
Digital agency Hallam has launched a new initiative aimed at supporting professionals working in business-to-business (B2B) ...
Reddit's ad business grew 84% year-over-year in its most recent quarter. It's making a new hire to deepen relationships with ...
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