In the modern digital era, the multifamily industry relies heavily on social media as a pivotal tool to connect with potential renters. And the selection of social media metrics to monitor can ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

Developing and changing your brand image, or even just changing where you focus on your brand, can be challenging. Social media and digital marketing offer companies more tools than ever before to ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

Marketplaces need the best possible infrastructure and framework to incorporate social media monitoring into their surveillance programs. Billions of people use social media regularly, and many spend ...

Silverback Digital Marketing has announced a continued focus on refining its social media marketing practices, reflecting ...

After years of internal and external alarms that the military isn’t doing enough to address hate and extremism, an obscure federal contract may suggest a new approach: monitoring the social media of ...

Always consider the context in which content is shared. Misleading content can often be hidden in otherwise factual statements. Source Verification Check the credibility of the sources sharing ...