Soft plastics are the backbone of bass fishing because they can be made to do almost anything: fall straight,... The post Your soft plastics are rigged wrong more often than you think appeared first ...

An interdisciplinary research team has demonstrated in their new study that harmful phthalates and endocrine disruptors are released from common soft plastic baits. Soft plastic lures are increasingly ...

Fish bait: it's messy, smelly and typically problematic. Live bait is inconvenient and only good for one day, but with expensive and more permanent lures, you run the risk of losing an investment if ...

When learning how to fish for bass, an essential first lesson for beginners is to master a few essential fishing rigs that use soft baits—whether they’re worms, crawfish, tube baits, or creature baits ...

One of the interesting things in talking with many of these makers—aside from the competitive nature of the business—is that there is a good deal of sharing of ...