Soma continues to lead the Chico's FAS comeback. The retail company, which includes the intimates brand, along with White House Black Market, TellTale and the nameplate brand Chico's, released ...

Soma is offering Memorial Day deals on bras, panties, and other lingerie. Deals include buy-one-get-one 50% off select bras, 5 panties for $39, and buy 3 get 2 free Vanishing Panties. Soma bras are ...

Soma is proving to be the silver lining in Chico’s FAS Inc.’s portfolio, which saw top- and bottom-line declines in the third quarter. For the three-month period ending Nov. 2, total sales were $484 ...

Including a strapless piece one person “forgot” they were wearing ...

Underwire is a thing of the past. I spent decades wearing traditional underwire bras. During that time, I cycled through several brands and styles, ultimately landing on one that was comfortable, ...

Shoppers Say: "I am the queen of underwire bras. I can’t live without them as I need the support for my 36DD chest. Until now, I have never found a non-underwire bra that I’m happy with. Usually they ...

A bad bra can wreck your day. There's nothing worse than splurging on a $70 bra only to have it fit poorly or poke you in the side with an uncomfortable underwire. Thankfully, Soma — who make some of ...

"SOMAINNOFIT" involves a proprietary app that connects via Bluetooth to the SOMAINNOFIT bra. As with Like A Glove's fit leggings, the app-plus-bra tech captures and records key body measurements, then ...

Soma is having a sale on bras, underwear, and swimwear. Bras are buy one, get one 50% off, underwear is buy three, get three free, and swimwear is 30% off. Soma has a rewards program called Soma ...

Soma continues to lead the Chico’s FAS comeback. The retail company, which includes the intimates brand, along with White House Black Market, TellTale and the nameplate brand Chico’s, released ...

A bad bra can wreck your day. There's nothing worse than splurging on a $70 bra only to have it fit poorly or poke you in the side with an uncomfortable underwire. Thankfully, Soma — who make some of ...