State Farm is rolling out its biggest creative effort in three years with a focus on its jingle and a cadre of famous faces, according to details shared with Marketing Dive. “The Right Kind of Magic” ...

First, Staples had its "Easy" button. Now State Farm has a "Why" button. People can click it endlessly on the insurance company's new microsite for reasons why they should get a State Farm agent.

If you've watched any sort of NBA basketball lately, you've undoubtedly run into more than a few State Farm insurance commercials. The company is sure to make "Jake from State Farm" -- their ...

I think of Weezer as the James Franco of music. They'll try anything at least once, so there's no point in getting excited or frustrated or puzzled by their next move. It's too exhausting. So here's ...

You will, most likely, have a two-part reaction to the video, above, of Weezer in the studio recording a jingle for State Farm. Part 1: “Ah, what the hell, Weezer? It’s like you’re sitting at home ...

Barry Manilow is famous for Top 40 hits like "Mandy" and "Could It Be Magic" and a career that spans decades. He is also responsible for a prodigious number of well-known commercial jingles, including ...

NBA draft purists, cover your ears: there’s a new sheriff in town. Or, rather, a new jingle. In a move that only strengthens the grip on the world’s foremost basketball league among its insurance ...