The buying journey has turned into a complex maze, challenging the old playbook used by traditional marketing models. As customers zigzag in unpredictable ways, chief marketing officers (CMOs) find ...

RainFocus™, provider of the next-generation event marketing platform, today released its 2026 B2B marketing forecast, a ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s key ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...

In early 2025, Michael Saylor’s technology company MicroStrategy officially rebranded to Strategy and adopted a ...

Learn how a harvest strategy helps maximize profits by cutting costs on aging products in marketing and investing. Discover the benefits and applications today.

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In today's hypercompetitive business landscape, marketing success ...

In 2026, digital marketing success depends not just on traditional SEO rankings, but on visibility across AI-powered search ...

This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success. A clear narrative and authentic ...

This past week, presenting at the UPCEA MEMS conference in Boston, we explored a question that is becoming central to the future of higher education: What does it actually take to engage learners in ...