Digital PR strategies are most effective when you track and report on metrics that matter to stakeholders, Digital United PR specialist Jennifer Angier says. Communications professionals play an ...

The recent Super Bowl was an instant classic with a highly unusual next-to-last play. It was fourth and long and the Ravens needed to punt from deep in their own territory. With 11 seconds left on the ...

You built your SaaS product and found market fit. You track MRR and customer retention closely. However, founders often ...

When Marshall Field opened his first department store in Chicago, he focused on one thing: customer success, or as he phrased it, "Give the lady what she wants." Nearly 200 years later, a business's ...

The success of any business venture depends on two factors: the goals and metrics for defining that success. One of the goals is customer success, which starts with understanding why and how customer ...

Most of their success indicators were about being, not doing, which is great. Usually, I hear things like year-over-year growth, market share, and other financial metrics. Ideally, you’ll have a mix ...

Dom Nicastro: Hey everybody. Dom Nicastro here, welcome to another edition of CMSWire TV. Beyond the Call. I am the editor-in-chief of CMSWire, and I’m joined by—let’s get this out of the way—Melissa, ...

How should a leader evaluate whether the model they adopted is optimal for their company’s needs — or whether those needs require refinement? From my experience helping 21 organizations transition to ...

There are hundreds of possible inbound marketing metrics to choose from, and almost all of them measure something of some kind of value. These include SEO rankings, inbound links, articles published, ...