For brands in the CPG or FMCG space, it’s about a new standard for targeting and accountability. It’s no longer a case of merely adapting to survive. Instead, it’s about adopting intent-based ...

Captify’s search and intent data now belongs to the Verve Group, which has a major focus on privacy in advertising. The company acquired Captify Technologies for a total of €25.6 million. The ...

Digital advertising shifts toward measurable outcomes, privacy-first targeting, AI optimization, and performance-driven ...

Opera Ads has been focusing on filtering out fraud, as well as understanding ways to support ad targeting without third-party cookies within and outside of its owned-and-operated platforms. "We can’t ...