We've all been there. You just want to grab something quick at the store and you jump on the bike. You look over at your crusty old mountain bike helmet from 5 years ago, with sweat stains on the ...

Californian company Thousand’s marketing schtick relies on two pillars — first, the founder lost a friend to a cycling accident and, second, that might not have happened had they been wearing a helmet ...

The ability of a helmet to absorb impact forces in a crash, which reduces the rate of deceleration experienced by the head. Based on laboratory impact testing. The evaluation of how well air flowing ...

Forbes contributors publish independent expert analyses and insights. I write about using fashion as a dynamic professional tool. By design, Thousand has strategically developed a collection of ...

Not every rider has the same shape of head, so some are riding with helmets that do not fit correctly due to the accepted standards in Australia and the import policies of helmet distributors.