The new Transformers toy line is only just being formally announced, but hype and promotion for the upcoming Transformers: ...

Hasbro will unveil a 'Prime Wars Trilogy' epic tale, with the 'Titans Return' arc featuring Sentinel Prime. By Borys Kit Senior Film Writer In a rare move for the toy world, Hasbro is uniting its ...

Transformers: Rise of the Beasts is coming to theaters this June, and in preparation of the film's upcoming release, Hasbro has unveiled a new line of Transformers toys to go along with the movie.

They're more than meets the eye! Transformers, My Little Pony and Phase 10 are considered some of the most impactful and memorable toys of all time. The Strong National Museum of Play which is home to ...

Forbes contributors publish independent expert analyses and insights. Ollie Barder covers Japanese pop-culture and gaming from Tokyo. One of the biggest pop-cultural injustices of the last few decades ...