The first time I heard of ube cupcakes was from Tubby Nugget, an adorable blob-like cartoon character who spreads love and positivity across the internet. They are Tubby’s favorite snack, as seen in a ...

You know when there’s an underground band you love, and all of a sudden you’re hearing their songs on the radio and everyone’s wearing the T-shirt—and it makes you a little sad, because you enjoyed ...

SUDDENLY, UBE IS everywhere. The purple yam, a popular ingredient in Filipino desserts, blazes across dessert trays in amethyst-hued scoops of ice cream, cupcakes colored a brilliant violet, lavender ...

Meet the humble ube cheesecake, Hood Famous Bakeshop owner Chera Amlag’s nod to a Filipino flavor from childhood that she’s incorporated into her favorite dessert. Ube, for the uninitiated, is a ...

Creeping up in the US culinary scene is a newly-popular ingredient that chefs are using in cheesecakes, dougnuts, ice cream, and even homemade twinkies — and it's definitely not what most people with ...

A stunning dessert, this cheesecake gets its beautiful purple color from ube, a purple yam popular in Filipino cuisine. It’s rich, creamy, and topped with a vibrant ube halaya and a fluffy ube whipped ...

WaBa Grill, an LA-original rice bowl chain known for its Asian-inspired menu, invites guests to indulge in its new, limited-time Ube Royale Cheesecake, adding a distinctly colorful and decadent ...

This is the sweet story of a viral and photogenic ube cheesecake. To many Filipino-Americans, ube is not a trend. It’s a staple. Yet here in the United States, it was known for decades as an ethnic ...

Adrienne-Joy Jataas’ entrepreneurial journey started with baking at home for family and friends, then selling her sweet treats out of the family van on the weekends at pop-ups, farmers markets and ...

--- Join Yasmin Newman as she explores a range of Filipino dishes and flavours in A Taste of the Philippines streaming now at SBS On Demand. --- Just mention the word ube and Filipinos’ eyes light up; ...

A TikTok video from a woman confidently eating an ube cupcake while joking, “who says girls with eyebrow slits can’t get ube cupcakes from Buttermilk Bake Shop?” has left viewers confused and ...