Under Armour Signs Cale Makar to Multi-Year Partnership

It's been announced that defenseman Cale Makar has signed a multi-year partnership with Under Armour, which includes “him ...

Cale Makar’s off-ice power move: Bold partnership with Under Armour

Colorado Avalanche defenseman Cale Makar has signed a multi-year sponsorship deal with Under Armour, becoming a prominent face for the brand in hockey ...
Forbes

What’s Next For Under Armour Stock?

HONG KONG, CHINA - 2024/06/26: Pedestrians walk past the American sportswear company Under Armour logo and store in Hong Kong, China. (Photo by Serene Lee/SOPA Images/LightRocket via Getty Images) ...
The Baltimore Sun

Baltimore-based Under Armour bets on innovation to turn around sports apparel brand

Fabric samples line the walls of the “materials library” in Baltimore-based Under Armour’s innovation labs in a corner of Building 37 on a corporate campus in Baltimore Peninsula. A trend board for ...
The New York Times

Under Armour’s Founder Will Return as C.E.O.

Kevin Plank, the sports apparel company’s controlling shareholder, will seek to reinvigorate the struggling brand. By Rebecca Robbins Under Armour, the sports apparel company, said on Wednesday that ...
Fast Company

Under Armour designed plant-based clothing that you can bury in your backyard

It would seem unlikely for clothing designers to get their wheels turning by thinking about what happens to garments when people are through with them, but that’s exactly the sort of backward thinking ...