Under Armour Signs Cale Makar to Multi-Year Partnership

It's been announced that defenseman Cale Makar has signed a multi-year partnership with Under Armour, which includes “him ...

Cale Makar’s off-ice power move: Bold partnership with Under Armour

Colorado Avalanche defenseman Cale Makar has signed a multi-year sponsorship deal with Under Armour, becoming a prominent face for the brand in hockey ...
Forbes

What Under Armour Knows About Branding That Its Competitors Don't

Under Armour came in sixth on Forbes' Most Innovative Companies List this year, and for good reason. This start up that began with a 23-year-old football player and a dream in 1996 is now going head ...

Cale Makar Signs Multi-Year Partnership with Under Armour: A New Era in Hockey

Cale Makar, the talented defenseman of the Colorado Avalanche, has officially signed a multi-year partnership with Under Armour, a move that not only highlights his rising star status in the NHL but ...