Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more Glowy makeup brand Vieve has just unveiled ...

I'll be honest, I very rarely get super, super excited about a makeup launch these days. There's just so much newness at all times, that finding a real gem can feel few and far between. But VIEVE is ...

Add Yahoo as a preferred source to see more of our stories on Google. And so, with all the online hype, when sleek black packages arrived at our doors (aka, VIEVE's newest launches), we couldn't not ...

If you haven’t heard of Jamie Genevieve, where have you been for the past 12 years? The Scottish make-up-artist-turned-YouTuber started her career online back in 2013, and since then, she’s gone from ...

Unless you've been on a serious digi detox for, oh, IDK, circa five years (!!), chances are, you'll have heard of influencer-slash-YouTuber Jamie Genevieve and her makeup brand, VIEVE. The OG capsule ...

AS far as I’m concerned, nothing beats the finish and staying power you get from a brush when it comes to applying foundation. Here are three of my favourites, to suit every pocket. Please provide a ...

Forbes contributors publish independent expert analyses and insights. Lela is a London-based writer and editor who covers food and drink. To call Jamie Genevieve an influencer, or beauty guru, would ...

*All recommendations within this article are informed by expert editorial opinion. If you click on a link in this story we will earn affiliate revenue. I’VE spent my twenties trying to reverse the ...

As she reveals a mascara which promises to increase lash volume by up to 356%, makeup artist Jamie Genevieve talks though her favourite new season eye looks The Standard's journalism is supported by ...