Consider one of William Strunk’s better pieces of advice in “The Elements of Style”: “Omit needless words.” Now consider this rejoinder from University of Edinburgh Linguistics professor Geoffrey ...
It’s a billboard custom-tailored to grammar buffs. “Every day we help people get back to their everyday,” proclaims the ad for Keck Medical Center of USC. In that single sentence, the copy writer does ...
Mastering adjectives and adverbs is crucial for vivid and engaging writing. Many students struggle with this concept, leading to awkward prose and undermining their credibility. Adjectives describe ...
Adjectives should be rationed and adverbs questioned. When the Covid-19 was raging through the world, there was a poster: Is your journey really necessary? Let’s replace the word “journey” with ...
You probably noticed this place is called Mount Scary. Well, that’s not because of the mountain. Allow me to explain. Y’see, she’s not just a yeti… she’s a scary yeti. Scary is an adjective. An ...
Adverbs are of different types. Among such are adverbs of manner (like smoothly, awkwardly and loudly) and those of time (today, yesterday and now). But there is a type not commonly taught: the one ...
“This more efficient process will enable us to develop compelling campaigns more frequently.” That evolution is about more than simply adding specificity and more words. Here are four easy tactics to ...
Is there something unforgivably, infuriatingly obfuscatory about the unrestrained use of adjectives and adverbs? Many celebrated stylists think so. Crime writer Elmore Leonard, who died last week, ...
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