Amazon.com and Alexa are finally talking to each other. The tech giant on Wednesday announced Alexa for Shopping, a new capability that connects its Rufus e-commerce chatbot with its Alexa+ assistant, ...

Amazon is turning to AI to help fight scammers, the company announced on Wednesday. The retailer said some 360,000 customers every year reach out to its customer service department wondering whether a ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's new "Buy For Me" feature represents a stunning departure ...

We have seen plenty of scams borrow Amazon's name, and some of them look convincing enough to make almost anyone hesitate. Earlier this summer, we showed you a fake Amazon email that claimed there was ...

Amazon blocked Meta’s Muse AI agent from shopping on Amazon.com, exposing new tensions over browser access, AI agents, and online commerce. Amazon’s decision to block Meta’s Muse AI agent highlights ...