Do I have your attention? Even then, where do we go from here? A report from the ARF with Kroger Precision Marketing says that getting "attention" from a media campaign isn’t all that effective at ...

Attention is a currency. Attention is a business model. But what is attention, really? And what determines what consumers pay attention to? While many factors are at play, marketers can benefit from ...

Neuroscientists have found new evidence that learning to play an instrument may be good for the brain. Musically trained children perform better at attention and memory recall and have greater ...