More people are diving into AR as it becomes cheaper and more accessible. Learn how marketers can pair it with the metaverse to create rich experiences. Most of us know how augmented reality (AR) is ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...

In my book, "Extended Reality In Practice," I highlight over 100 examples of how augmented reality and virtual reality are transforming our world. In this post, I want to take a closer look at the ...

Artists, record labels, and music marketers are creating custom filters to promote songs, as augmented-reality effects take off on social media.

With a market size projected to reach $510 billion by 2028, the metaverse is getting major attention from influential brands. If you’d like more insight into how you can market your company in the ...