BEIJING -- Selling baseball in China won't be easy or cheap. Of course, the rewards in a country with 1.3 billion people could be enormous. By The Associated Press BEIJING — Selling baseball in China ...

Fun fact: One of the top TV shows in China is called “Boyhood” and it’s centered around baseball. The stars of the show, a famous Chinese boy band named The TFBoys, are trying to turn around a ...

Internet giant Tencent has reached an agreement with Major League Baseball to live stream games and highlight programs in China. Under terms of the multi-year agreement, Tencent will live-stream 125 ...

BEIJING ” Wang Wei dreams of becoming the first Chinese player to crack the major leagues, but the power-hitting catcher for the Beijing Tigers knows he’s not quite ready. “I think I’m good enough ...

A contingent of executives from the New York Yankees will fly to China next week with the hope of concluding ongoing negotiations on a working agreement with the China Baseball Association. This could ...

BOSTON -- Like a Marco Polo of the major leagues, Boston Red Sox president Larry Lucchino is off again to explore distant lands on baseball's behalf. A longtime proponent of expanding the game ...

There was a moment when Leon Xie was ready to admit that he'd made a mistake. He had been the director of sponsorship for the 2008 Beijing Olympics, an important man responsible for the promotion of ...

This is very likely the last Olympics to include baseball and softball, unless representatives of both sports can mount a sufficient argument to return in the 2016 Games. They need to be putting their ...

A new 10-year partnership between Major League Baseball and Beijing Enterprises Real-Estate Group Ltd. (BEREGL) will see more than 20 baseball development facilities being built in China, and with it, ...

Major League Baseball will play its first games in China in March and hopes to broadcast them on local television in a push to internationalize America's pastime, league executives said at a press ...