Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Salesforce has launched a tool that lets its customers connect other companies’ AI agents with their Salesforce data, an executive said on LinkedIn. The tool, known as a hosted Model Context Protocol ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

Most companies use different vendors to run different parts of their business, such as customer management, finances, payroll and social media. To do this, they share access to customer data with ...

The future of customer data strategy is moving beyond traditional CDPs toward composable, AI-driven architectures with ...

Product teams have a data problem.  You might also like Volvo U.S. Sales Slide 32% as Lineup Shift Backfires Nissan Reveals ...

CRMs, analytics platforms, cloud applications, legacy infrastructure and internal data stores—each built at a different time ...