In a rapidly changing business environment, it is important to hit the “pause” button regularly and have a deep think. Accelerating change requires a commitment to ongoing reassessment of your ...

I’ve heard enough in-law jokes to last a lifetime, but none of them apply when it comes to my own in-laws. They have become a welcome part of my daily life, offering lessons and insights that help me ...

Marketing may be a field everyone is familiar with, but how many truly understand it? Although graduate students new to the industry may conflate marketing with advertising, that's just one small ...

Dani Calogera is the founder and CEO of What/If Co. An award-winning brand-builder and entertainment marketer, she has ...

Most of us know people who claim to think better with their “beer goggles” on. But beer marketers who make that claim might just be right. Their fresh, data-driven insights might just blaze a trail ...

Ever since the age of digital marketing began, content marketing has become a signature outbound strategy. According to Content Marketing Institute’s latest research, 88% of B2B and 76% of B2C ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. Marketers can learn a lot from Hollywood and movie marketing campaigns. The scenes from the original "Top Gun" have ...

Deepali Naair is the chief marketing officer for IBM India and South Asia. Naair was awarded the 2020 CMO of the Year award by The Economic Times and recognized as one of the most promising tech ...