Stop wasting money on marketing materials that don’t work. This guide breaks down the 15 essential assets—from websites to business cards—that provide real ROI for small businesses. Get the ...

The reality is that AI is not a replacement for human expertise; it’s a powerful lever for it. Think of it like a calculator for a mathematician—it executes complex tasks at lightning speed, but it ...

Discover 30+ stunning colour palettes that top brands use to captivate an audience! Uncover the psychology behind these choices in this guide! Now that we understand why colour matters, let’s explore ...

Everyone wants a famous logo. Most go about it the wrong way, chasing trends and obsessing over clever tricks nobody sees. This isn't just a gallery of pretty pictures. It's a brutally honest ...

Most "famous fonts" lists are just trivia. We're breaking down 25 famous fonts in logos to show you the strategy behind them. Learn what you can steal from brands like Coca-Cola, Supreme, and Google ...

Tired of web design projects that go over budget and are under-deliverable? The problem isn't your colours; it's your process. This brutally honest guide to wireframing in web design explains why this ...

Forget what you think you know about "simple" logos. Minimalist logo design isn't about being easy; it's a ruthless discipline of strategic reduction. This guide reveals the core principles, common ...

Typography is the unsung hero of design. It's easy to overlook, but it makes a massive difference in how your designs are perceived. As legendary designer Massimo Vignelli said, “If you can design one ...

I've compiled this list of the ten must-have tools for designers that they should have in their toolkit. Follow the Inkbot Design Blog for more tips! For hardware, a Wacom tablet is crucial for ...

Everyone loves the story of the $35 Nike logo. It’s a significant bit of trivia. It’s also a dangerous lie for your business. We deconstruct the myth to uncover the real strategy behind the Swoosh and ...

The Coca-Cola logo is likely the most valuable handwriting in history. But its success isn't magic. It’s the product of a few brutally simple principles that most businesses are too impatient to ...

The history of the Apple logo design is a masterclass in ruthless simplification and strategic branding. Each change was a calculated business move from the complex Newton crest to today's flat icon.