AI is reshaping how people discover, compare and buy products — and affiliate marketing sits at the center of that evolution. From generative search and conversational shopping to AI-curated ...

When Greenspan asked that question, the iPhone didn’t exist, and “dot-com” was as overused as AI is today. Four years later, the exuberance gave way to a rational collapse. Today, the same question ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

As AI-powered browsers Perplexity Comet and ChatGPT Atlas reshape how users discover and interact with content, their influence is beginning to surface in web analytics. Understanding how these ...

Old-school marketers know the four Ps: product, price, place and promotion. Over the years, they’ve been stretched, expanded and reinterpreted. But AI isn’t just another reason to add more Ps. It’s ...

AI will play a bigger role in shaping how marketers engage customers and run campaigns in 2026. The technology is moving beyond pilots into scaled programs — a shift confirmed by the Marketing AI ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

We’ve updated our story on bulk email restrictions to include news of that Google will crack down on non-compliant emails senders ahead of the 2025 holiday season. Get an AI-generated audio overview ...

Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Worried about AI destroying creativity? Nate St. Pierre shares how he uses AI to power creativity for writers, screenwriters and more.

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Chiefmartec.com. Click to enlarge. Scott Brinker of Chiefmartec.com and Frans Riemersma ...

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. In fact, between the third ...