Each year, brands flood screens with storytelling, and we list the top 50 Diwali campaigns capturing the festival’s essence ...

Regionally, Tier II cities led the growth with a 28% YoY rise in orders, while Tier I cities and metros grew 24%, and Tier ...

In this article, Amarpreet Singh, Fractional CMO and Brand Strategist, unpacks how India’s festive season stress-tests brands ...

During Durga Puja, Parle-G launched a campaign celebrating Bengal’s artistic heritage, reinforcing its philosophy of empathy, ...

While the North celebrates Diwali at night, South India welcomes Deepavali at dawn. This early-morning ritual is reshaping ...

In this guest column, Vaishal Dalal highlights how television, across national, regional, and Connected TV platforms, remains ...

Zoher Kapuswala discusses how Ferrero India is aligning its festive strategy with evolving consumer behaviour, leveraging ...

Third-party verification allows marketers to confirm that their campaigns align with Meta’s brand safety standards and to ...

Ekta Dutta shares how BIBA navigates India’s dense festive calendar through regional storytelling, influencer collaborations, ...

After publishing an update to one profile, users can choose additional profiles to share the same post, without having to ...

In this article, Vibhor Gulati of Defodio Digital unpacks how India’s festive season is reshaping influencer marketing, from ...

Vinit Kapahi of Aviva India explores how integrating new digital tools with the trusted power of traditional media creates ...