There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

A bunch of Bic pens are currently on sale — today only — at Amazon, including several that made it onto our sprawling (and somewhat controversial), obsessively compiled ranking of the 100 best pens.

An ink-stained legal drama has engulfed the family behind BIC pens, who are fighting over at least $30 million worth of the $2.7 billion company’s shares, court records show. After years of court ...

Apparently, some marketing genius at BIC decided that women, too delicate to grip standard BIC pens, needed a writing utensil designed specifically for their tiny, fragile hands. Enter the "BIC for ...

In 1944, Marcel Bich, a young Frenchman who had just finished serving in World War II, needed a job. He found work at a stationary wholesaler selling ink pots and quills. At the time, the ballpoint ...

Announcing that the campaign will be back during the 2018 Back to School period, BIC marketing manager (stationery) - South East and Central Africa (SECA), Ronette Kishun says the campaign will be a ...

The pen is mightier than the sword - as someone once said. Probably Les Dennis. The Bic 'For Her' pen range, however, is aimed at women, and thus presumably is only mightier than a lipstick, or kohl ...

Bic South Africa sure learned how to pen an apology in a hurry this week. An ad celebrating the country’s National Women’s Day backfired, delivering what many folks considered to be a sexist message.