We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

This article will look at the ways that AI-based marketing can improve the customer experience while increasing customer retention. AI-based marketing enables brands to personalize the customer ...

Customer engagement platform receives significant funding to enhance AI capabilities and grow North American operations.

Philly's Old City Media uses experiential marketing to fight retail theft & apathy! Boost your brand experience with ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

The pace of business is faster than ever before. Many organizations are mired in the muck of outdated systems and data silos, which render them incapable of moving at the speed of change. From a ...

MoEngage, a leading AI-driven customer engagement platform, raised $100 million in funding led by Goldman Sachs Alternatives ...

As marketers, we sometimes get so caught up in attracting new customers that we lose sight of what’s right in front of us – an existing customer base that’s already interested in our products and ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Your business serves a wide range of customers with ...

Westfalia Fruit presented a new Customer Development team, as the company aims to strengthen marketing, category management, ...

ST. LOUIS--(BUSINESS WIRE)--Suzy Cirulis has joined Caleres (NYSE: CAL) as senior vice president, customer marketing. In this role, she will lead the company’s customer marketing efforts across the ...