We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...

Customer advisory boards can transform B2B account-based marketing by improving customer insights, aligning Sales and ...

The horizontal future is about aligning every tool, every team and every decision around one North Star: the customer’s ...

Customer engagement platform receives significant funding to enhance AI capabilities and grow North American operations.

Westfalia Fruit presented a new Customer Development team, as the company aims to strengthen marketing, category management, ...

Philly's Old City Media uses experiential marketing to fight retail theft & apathy! Boost your brand experience with ...

Cigna Healthcare Singapore has appointed Jaslyin Qiyu as its chief marketing officer and head of customer experience for ...

Discover how Rohit Bhasin, CMO of Kotak Mahindra Bank, merges Bollywood storytelling with innovative marketing strategies to ...

Charlotte Lock steps into the role of senior vice-president, customer and marketing at Boots UK, following the departure of former UK CMO Pete Markey in June.

CEOs of Inc. 5000 companies Empify and Wisp share their marketing tips to build bonds with customers, and make them your best ...

MoEngage, which uses artificial intelligence (AI) to help companies in marketing, has raised $100 million from existing ...

Tim Huelskamp's fast-growing newsletter company 1440 has cracked the code on email marketing. He shares his advice.