A customer survey starts with the development of a questionnaire. Marketing research professionals will usually get input from other functional areas of the company, like brand and advertising, so ...

Poorly-designed surveys waste everyone’s time. Here are some common survey problems and ways to get the most out of your next. Can we talk? At the most basic level, these three words are the ...

When done properly, surveys can be instrumental in collecting actionable insights from customers that ultimately improve the customer experience. Getting feedback from customers can be a key to ...

In order to serve your customers better, you have to know them better, making the best strategies customer-centric. Conducting surveys and questionnaires give your brand access to information needed ...

I recently had an outstanding experience at a diner—the food, atmosphere, presentation and service were terrific. I was extremely satisfied with the experience, yet I won’t return. Why? Because I ...

Call the cable company, and an automated voice wants to ask you about the experience. Buy a taco at a fast-food chain, and the receipt says there's a chance to win $500 if you answer a few questions.

Frank Besednjak, president, The Training Source, Louisville, Kentucky, and founder of Customer Care Plus, believes HVAC contractors should be held at a higher level of service than they have been in ...

Do the following statements describe your company's approach to gathering customer data? We ask customers to comment only on what they have experienced firsthand because we need reliable data, not ...

In the rapidly evolving world of technology, forecasting trends can be extremely difficult. However, given the millions of dollars invested in technology and the daily impact technology has on society ...

Forbes contributors publish independent expert analyses and insights. I write about modern marketing, creative ideas and evolving careers. After a recent United flight, I received an email to ...

It's not enough that I pay Verizon nearly $90 per month for internet access. No, they also want my "valuable feedback." That's why they emailed me a customer survey on March 18. "Please take a moment ...

Have you ever purchased something, somewhere? If so, then surely you’ve felt this particular pain: Along with your bag of goods comes all kinds of marginally necessary offers and calls to action. And, ...