We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...

When support teams capture and analyze the voice of the customer (VoC) — through sentiment analysis, chat transcripts and ...

What Is Customer Lifetime Value (CLTV)? In simple words, the customer lifetime value (CLTV) is the average amount a customer will spend on their products/services. CLTV is also a key metric to gauge ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer "lifetime value" (LTV) is a popular metric in our competitive consumer landscape.

Senior executives continue to make significant investments in customer relationship management (CRM) systems, as they face their most pressing management challenge – improving customer loyalty and ...

McDonald's saw a surge in traffic from high-income Americans, while sales to low-income households continued to trail off, ...

First outcomes-based b2b payments platform proves what CFOs actually want: measurable financial results LAS VEGAS, NV / ACCESS Newswire / October 27, 2025 / Finexio, the leader in embedded b2b ...

In 2024, QSRs relied heavily on discounts and value menus to attract customers grappling with rising costs. While these strategies succeeded in maintaining traffic, they failed to build long-term ...

McDonald’s sales got a lift from Snack Wraps and other value-oriented products in the third quarter. But McDonald’s Chairman ...