We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...

As it approaches the golden quarter, Sainsbury’s is building on its value and price perception work throughout the year to ...

Owner Associated British Foods said it is also looking into setting up Primark as a separate business, with its CEO calling ...

Profitability isn't about chasing new customers — it's about making the most of the ones you already have and streamlining ...

Philly's Old City Media uses experiential marketing to fight retail theft & apathy! Boost your brand experience with ...

When support teams capture and analyze the voice of the customer (VoC) — through sentiment analysis, chat transcripts and ...

As U.S. consumers tighten their wallets, budget-friendly restaurant chains such as McDonald's, Chili's and Domino's are ...

The program's core curriculum builds upon the Wharton School's prior research on emerging AI technology to help participants ...

If you want to get noticed, it's not enough to just put out more ads; you need to learn how to use marketing to talk with ...

As chief commercial officer, she oversees revenue strategy, sales, and marketing alignment—driving growth through a combination of operational rigor and customer-centric innovation. With a proven ...

Berkshire-based IRIS Software Group, which develops accountancy, payroll, HR and education software, has appointed a new chief marketing officer.

Are you considering a rebrand? Here's what you need to keep in mind before you change anything about your company.